An order is counted when someone signs up for your Privy campaign and then completes a purchase through your store using the same email address. Privy counts an order regardless of whether or not the customer used a discount code. This method of order attribution is used because many Privy merchants indicated that offering a discount was often incentive enough for customers to buy, even when those same customers might not apply the code at the time of purchase.
Note: Once a visitor signs up for a campaign, they will be considered an "order" for that campaign if they make a purchase following the signup. If the visitor signs up for multiple campaigns and then makes a purchase, the order metric will increase for all submitted campaigns. Following a purchase, the attribution cycle resets.
Track your orders
With your e-commerce store connected, Privy will automatically look for contacts who registered via Privy campaigns and track whether or not they go on to complete a purchase. If they do, Privy will add an "order" event to the contact's profile and will increase the overall order count associated with the campaign and your account overall.
Order events attributed to a customer will appear in their Activity Feed and will increase the Total Orders metric listed at the top of their profile. To access this information, navigate to the Contacts dashboard and click the name or email address of the contact that you'd like to review.
Orders attributed to a particular campaign will appear when running a report on the campaign. Additional information on using the Reports tool is available here.
Orders attributed to a campaign will increase the Total Orders metic on the Privy Homepage.
The Total Orders metic will also increase on the Convert dashboard.