Product Requirements

Privy Convert

A spin-to-win campaign encourages site visitors to submit their contact information for a chance to win several potential prizes via an interactive wheel. Visitors love it because it's a highly engaging way to get a discount, and you'll love it because it converts at a high rate and is completely customizable. 

Create the campaign

To create a spin-to-win campaign: 

• Navigate to Convert > All Campaigns and click the New campaign button. 
• On the Plays dashboard, select the Build your own option, provide an internal name, and then click the Create Campaign button. 
• In the Create step of the campaign builder, select the desired Form fields and Validations for the campaign. Three fields or less are recommended, while the validation depends on your intended audiences and desired discount availability. 

• Next, select the Add a display option. 
• Select Spin to Win from the sidebar, choose a template to customize, and then click the Choose selected option in the upper right. 

• In the campaign designer, select the Wheel element under the Fixed header in the sidebar.
• In the new pane, select the Configure slices button. The subsequent prompt allows you to edit the slice colors, labels, coupons, Win Ratios and Win Text. 
• Select the Ok option at the bottom of the prompt to save your selections. This is also a great time to edit the colors associated with your slices. 

Note: The wheel is configured with 6 winning slices and 6 losing slices; however, a spin will never land on a losing slice. Make sure to use the "Win Ratio" setting to control how often the players win your more generous prizes.

• Once you configure the slices, customize the rest of the campaign's design and content. 
• Select the Save option at the upper right. 

Note: Testing custom background images on various devices and screen sizes are recommended efforts that will help ensure that your design will look good for a wider audience.

• After saving, a new Spin to Win Design section will be available under the Create tab. Click on the Thank You Page Design option.  
• In the designer, add liquid tags to display the winning text and coupon associated with the participant's prize. Include {{ signup.win_text }} to display the appropriate win text (e.g., Free Shipping) and include {{ signup.coupon_code }} to display the appropriate coupon code.

• Select the Save option at the upper right.

Target the right audience

To target the desired audience with your spin-to-win campaign: 

1. Move to the Target step and ensure the When To Show settings provide at least a 15-second delay. Providing a delay or choosing to only display the spin-the-wheel on exit will help alleviate pressure on your visitors and usually translates into higher conversion rates. Save. 
2. If you would like to target a specific segment of your visitors instead of all visitors, select the Who To Show It To setting and click Add targeting condition. The subsequent prompt allows you to target visitors based on various attributes, activities, and behaviors. Save. 
3. Select the How Long to Show It setting if you'd like the spin-to-win to expire. Save. 
4. Enable or disable real-time notifications for your users. These notifications will alert the user of new campaign signups immediately. Save.

Follow-up the campaign

To sync the campaign's signups to another service or send a follow-up message to the customers that submitted the campaign, move to the Follow-up step, and review the following optional options:

1. Enable and customize the default after signup email to send an email to the individuals that decided to sign up for the campaign. 
2. Select the Create series option to send additional after signup emails. 
3. Select the Sync signups option to sync the signups to a list in a linked account. If you're not using Privy Email, this setting is particularly important as it ensures the contact information (e.g., Email address) is available in the third-party provider.
4. Select the Send text message option to send an after signup text message to the individuals that decided to sign up for the campaign. 

Note: The text message option requires a Privy Text subscription. Additionally, a customer is only eligible to receive texts if their phone number was collected via a Privy campaign using the phone field, they checked the text opt-in checkbox, and they answered "YES" to the double opt-in message sent to their number. 

Launch the campaign

Once the campaign has been created, the target audience selected, and any desired follow-up messages configured, select the Publish button at the upper right of the Follow-up step and confirm your decision in the prompt. 

The spin-to-win campaign is now live and will appear to your qualifying customers.