Privy's audience targeting rules are a collection of conditions that allow you to target individuals with specific campaigns so that you can display the right message, to the right person, at the right time. The 'Current URL' condition is particularly powerful as it empowers you to craft specific messaging or offers based on where the customer is within your business' customer journey.
A few use cases for you to consider:
- Offer a product-specific discount
- Recommend similar or complementary product to the one they're viewing
- Drive sales through your blog by showing blog readers a product related to the post
Create the targeting rules
To incorporate the 'Current URL' property into your campaign's audience targeting rules:
- Navigate to Campaigns.
- Select or create a campaign that you'd like to include URL-based targeting rules.
- In the Target step, select the Who To Show It To setting and click Add targeting condition.
- Click the dropdown menu listed under the Property header and select the Current URL option from the Website Behavior section.
- Next, choose the operator and the value that you'd like the rule to evaluate.
- Contains/Does not contain: any contacts who are or aren't viewing a page that contains a specified part of a URL. For example, entering contains /shirts will show the campaign to contacts viewing any website page that contains /shirts in the page URL, such as http://www.domain.com/mens_clothing/shirts.
- Equals/Does not equal: any contacts who are or aren't viewing a page that matches/doesn't match the exact URL specified—for example, http://www.domain.com/pricing/.
- Is/Is not the homepage: any contacts who are or aren't viewing your site's homepage. For example, the campaign would appear on http://www.domain.com/, but not on http://www.domain.com/pricing.
- Matches or Does not match regex: this is an advanced function that should only be implemented by users who are familiar with regular expressions. RegExr is a helpful website to learn, build, and test regular expressions.
- Finalize any additional rules and select Save.
Great work! This campaign will now only appear to contacts who meet the provided criteria. For example, this cross-sell campaign appears to visitors viewing the 'Energy' candle and encourages them to check out the store's premium matches as well.