At Privy, our pricing is based on the total number of monthly pageviews to your site.
What’s a pageview? Google defines a pageview as “an instance of a page being loaded in a browser.” That means that each time a page loads on your site with the Privy code loaded on it, we will count it as a pageview.
Why do we count pageviews? As a Privy customer, we believe you should have access to all of our features at a price that corresponds to the reach of your company, and the amount of people who will see your Privy displays.
Other common methods of measuring site traffic
Other vendors might charge you based on the number of unique visitors to your site or the total number of sessions. We use pageviews because it’s the easiest to understand, measured most consistently across platforms, and the method least subject to change.
For example, in 2017, Google changed their definition of unique visitors and we can imagine a world where their definition changes again in the future. Meanwhile, the explanation of a session in Google’s Support documentation is 35 paragraphs long and requires multiple diagrams!
At Privy, we want to keep pricing simple and straightforward. That way you can stay focused on growing your list, reducing cart abandonment and driving more online sales.