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Privy Convert

The free shipping bar calculates the difference between a visitor's current shopping cart and a predetermined free shipping threshold. The bar is visible throughout the visit and dynamically updates as the visitor moves towards the free shipping threshold. This persistent reminder ensures the potential customer is always aware of the potential reward and encourages them to increase their order value to receive the reward. 

Note: The dynamic recipe used in this guide is only available to Privy accounts integrated with Shopify, Shopify Plus, BigCommerce, Weebly, Wix, or Squarespace storefronts. 

Prepare your store

The free shipping bar displays a value based on the items in a visitor's cart but does not deliver free shipping automatically. To ensure the free shipping is applied when the customer adds enough value to their cart (meets the threshold), you must configure the "free shipping" settings in your store. To configure these settings, please reference these resources for the currently supported storefronts: Shopify, BigCommerce, Weebly, Wix, and Squarespace.

Create the campaign

To create a free shipping bar campaign: 

• Navigate to Convert > All Campaigns and click the New campaign button. 
• In the prompt, select the Free Shipping Bar option.
• Choose the amount the visitor must spend (the threshold) to qualify for free shipping. 
• Click the Design button once the options are configured. Don't worry; these settings can be changed before publishing the campaign. 

• Use the campaign designer to customize the display for when the visitor's cart is empty, is valued less than the threshold, and exceeds the threshold. The text and bar color can be customized for each stage, with an optional "checkout now" button also becoming available for customization in the "greater than" stage. 

Note: The text for the "Cart is empty" stage includes a {{ goal }} merge tag. This tag displays the spending threshold that you've set. Meanwhile, the "Cart value is less than goal" text includes a {{ goal_minus_cart_value }} merge tag. This tag is where the calculated difference between the visitor's cart value and the free shipping threshold will appear. Make sure to retain these tags. If your store's currency is not USD, please update the denomination sign used before these tags. 

• Once the design is complete, select the Save option at the upper right.

Target the right audience

By default, a free shipping bar campaign appears to all visitors at all times until it is disabled. To change any of these default options, move to the Target step, and customize the desired settings. 

1. The When To Show setting allows you to determine when and how often the free shipping bar appears to visitors. If you make any changes, please select Save. 
2. The Who To Show It To setting allows you to target a more specific segment of your visitors instead of all visitors. If you update these settings to include various other attributes, activities, and behaviors, please select Save. 
3. The How Long to Show It setting determines how long the campaign will appear to visitors. Update the setting if you'd like the campaign to expire on a specific fixed date and Save. 

Launch the campaign

Once the campaign has been created and the target audience selected, click the Publish button at the upper right of the Target step and confirm your decision in the prompt.  

The free shipping bar campaign is now live and will appear to your qualifying customers.