Quickly gain insights about the performance of your content with the Privy homepage. The pre-built reports show which campaigns and emails are effective, along with the revenue they've generated, signups they've gathered, and carts they've saved. 

Interested in learning more? Continue reading or check out this announcement video. 

Access the homepage

The homepage is the first page you will see when logging into Privy. To access your Privy homepage from another area of Privy, click the Privy logo at the top-left. 

Available information

The homepage collects important performance metrics from throughout your Privy account and displays them in a central location. The non-centralized information previously offered on each tool's dashboard, such as campaigns and email, is still available. That said, the information available on the homepage is outlined in more detail below. 

Convert-related

The homepage offers three cards tied to the performance of your Convert campaigns. 

Convert revenue card

This card offers the following information: 

• Convert revenue: The total revenue collected from all contacts who signed up via a Privy campaign and subsequently made a purchase. This revenue attribution is only available to Privy accounts integrated with a Shopify or BigCommerce storefront. 
• Orders: The total number of orders since the account was created. An order is registered when someone signs up for your Privy campaign and then completes a purchase through your store using the same email address. Privy counts an order regardless of whether or not the customer used a discount code. 
• Order rate: The percentage of signups that led to a purchase (Total Orders / Total Signups). The average order rate for Privy users is 20%. A thumbs-up icon on this card indicates that your rate is between 20% and 22.99%, while a trophy icon indicates a rate above 23%. In either case, you are meeting or exceeding expectations. 

Convert signups card

This card offers the following information: 

• Convert signups: The total number of campaign signups since the account was created. A signup is registered when a visitor submits their information via a campaign. 
• Total views: The total number of campaign views since the account was created. A view is registered when the campaign loads on a visitor's screen. 
• Signup rate: The percentage of views that led to a signup (Total Signups / Total Views). The industry average is 2%. A thumbs-up icon on this card indicates that your rate is between 2% and 4.99%, while a trophy icon indicates a rate above 5%. In either case, you are meeting or exceeding expectations. 

Convert campaigns card

This card displays your most recent active campaigns and their performance information. To learn more about the individual performance metrics for your campaigns, click here. 

Email-related

The homepage offers three cards tied to the performance of your email messages. 

Email revenue card

This card offers the following information: 

• Email revenue: The total revenue collected from all emails since the account was created. Privy uses a last-touch model with a 7-day attribution window. If a customer has open or clicked multiple emails within the 7 days proceeding a purchase, the revenue will only be counted toward the most recent email. 
• Orders: The total number of orders attributed to email since the account was created. An order is registered when someone opens or clicks an email within 7 days of a purchase. Privy counts an order regardless of whether or not the customer used a discount code. 
• Order rate: The percentage of emails that led to a purchase (Total Orders / Total Emails). Only abandoned cart, customer winback, newsletters, and purchase follow-up emails are considered. The after signup emails associated with campaigns are not. 

Carts saved card

This card offers the following information: 

• Carts saved: The total number of carts saved since the account was created. An abandoned cart email is credited for an order when the email was sent at most 7 days before the order, the email has not already been credited with a save, and the email was the most recent abandoned cart email sent to the customer. 
• Revenue: The total revenue collected from all saved carts since the account was created. Privy uses a last-touch model with a 7-day attribution window. If a customer has open/clicked multiple emails within the 7 days proceeding a purchase, the revenue will only be counted toward the most recent email. 
• Conversion rate: The percentage of abandoned cart emails that led to a purchase (Carts saved / Total Abandoned Cart Emails Sent). 

Emails card

This card displays your most recently sent abandoned cart, customer winback, newsletters, and purchase follow-up emails. The after signup emails associated with campaigns are not shown. To learn more about the individual performance metrics for your emails, click here. 

Available actions

The homepage allows you to quickly create a new campaign or a new email by selecting the New campaign or New email buttons located at the top-right. 

Note: These buttons only appear if you've already published your first campaign and first email. If you haven't, large call-to-action sections appear instead (e.g., Grow your list & Grow your sales).