| Product Requirements |
 Privy Convert |
Privy offers two distinct campaign creation experiences depending on your decision to use a ready-to-go play or build a more customized campaign from scratch. Check out the key differences between the experiences below.
Plays - Speed and Simplicity
The Plays editor is a more streamlined experience, offering a quicker and simpler process for creating campaigns. Use it if you want to get a high-performing campaign ready right away, without the need to dig deep into campaign settings and design decisions. Each play is fully responsive by default and incorporates Privy's best practices and top-performing layouts.
To get started with this experience, select the Plays option from the main navigation bar and then choose the play that best aligns with your goals.
Build Your Own - Customization is King
The Build Your Own editor offers expanded customization options via a drag-and-drop interface when creating your campaign. This option is only recommended for users with a good understanding of what makes a campaign successful, as every setting and design decision is configured manually.
To get started with this experience, select the Plays option from the main navigation bar and then select the Build Your Own button at the top-right.
Key differences compared
Still not sure which editing experience is right for you? Check out this more detailed comparison.
| Design Options | Plays | Build Your Own |
| Mobile responsive by default | √ | X |
| Company branding is applied automatically | √ | X |
| Change a campaign's width and height | X | √ |
| Multiple layouts or templates are available | √ | √ |
| Use custom fonts | √ | √ |
| Supports merge tags (personalization) | √ | √ |
| Reposition elements on an X, Y basis | X | √ |
| Resize elements on an X, Y basis | X | √ |
| Edit the font family, color, size, and alignment of text elements | √ | √ |
| Edit the font family, color, size, and placeholder text of form fields and buttons | √ | √ |
| Add custom HTML | X | √ |
| Use a custom background image | √ | √ |
| Use a custom background color | √ | √ |
| Add additional elements, such as buttons, images, shapes, social icons, or text | X | √ |
| Apply corner rounding to buttons | √ | √ |
| Apply corner rounding to form fields | X | √ |
| Apply button styles, such as flat or gradient | X | √ |
| Change the overlay (faded background) color | X | √ |
| Use thank-you pages | √ | √ |
| Use tabs | √ | √ |
| Customize tab positions | √ | √ |
| Customize tab styles | X | √ |
| Settings Option | Plays | Build Your Own |
| Use custom form fields | X | √ |
| Use hidden form fields | X | √ |
| Use form validation | √ | √ |
| Use coupons codes | √ | √ |
| Trigger campaigns based on timing, scrolling, and exit-intent | √ | √ |
| Set trigger limits, such as once a day | √ | √ |
| Target visitors based on their attributes, activities, and behavior | √ | √ |
| Use campaign expiration dates | √ | √ |
| Get real-time notifications | √ | √ |
| Follow-up Options | Plays | Build Your Own |
| Use after signup emails | √ | √ |
| Use after signup texts | √ | √ |
| Sync signups to other providers | √ | √ |