Strategy + Inspiration
Looking for inspiration on content, subject lines, campaign strategy, and more? Check out these resources:
BFCM Calendar
Week-by-week guidance on best practices, planning, and campaign timing.
BFCM Swipe File
Email, Popup, and SMS examples from some of our favorite brands.
BFCM Playbook
Proven strategies, subject lines, and send times to help you boost sales.
Resources
Need guidance on how to build your strategy in Privy? Check out this curated collection of help articles that are crucial for every Black Friday campaign:Displays
Add a countdown timer to your display
Grow your list faster by driving hype around the start of your sale.
Grow your SMS List faster
Get loyal email subscribers and social media followers to sign up ahead of Black Friday.
Launch a Spin To Win
Gamify deals and boost conversion rates ahead of your big sale.
Master your Audience Targeting
Make sure your popups are perfectly timed for the right audience.
Schedule displays to start + end automatically
No more staying up ‘til midnight to switch on your popups.
Emails
NEW! Launch a Flow
Learn how to use our powerful Flow builder to craft automated, personalized emails.
Create the perfect template
Review how to use Privy’s drag-and-drop editor.
Add a countdown timer to your emails
Tease your deals to drive as much hype around your sale as possible.
Use Advanced Segments
Strong segmentation ideas to use going into Black Friday.
Schedule emails to send automatically
Plan ahead so that you don’t need to manually press send on all your campaigns during Black Friday weekend — let Privy do that for you.
SMS
SMS Best Practices
Refresh your knowledge on quiet hours, best times to send, and more!
Launch an Abandoned Cart Email
Don’t leave money on the table: recover Black Friday revenue with Abandoned Cart texts.
Schedule SMS campaigns to send automatically
Plan ahead by scheduling texts to send on your behalf throughout the busiest sales season of the year.