Match the page to your brand
The page subscribers see should look like you. In Brand, set the Logo, Color, and Font, or keep what you already use in Brand Settings. In Text, write the heading, intro, and save-button copy in your voice. Those choices apply to the hosted page only. They do not change your emails.
Create topics that match how you email
Topics are the choices on that page. Add ones that match the emails you actually send, like promotions, new arrivals, or store openings, each with a Name and an optional Description. Publish when the page is ready. Emails can then include a Manage Preferences link. If you unpublish later, those links go back to the Unsubscribe link. Topic opt-outs still apply.Topic opt-outs only skip a send when that campaign has a topic. A campaign with No topic still goes to everyone who is mailable, including people who turned topics off.
How subscribers use the page
They open Manage Preferences, choose topics, and save. They can change those choices later. Unsubscribe from all marketing emails still stops every marketing email from your business. They cannot resubscribe from that page. To hear from you again, they need a form or checkout that collects email consent. See Email Opt-In and Understanding Reachability.Use topics when you send
On the Recipients step of an email campaign, assign a Topic with Choose Topic. Anyone who turned that topic off is skipped. Leave No topic when the send should go to everyone who is still mailable. See Send an Email Campaign.